Those who claim that a perfect pint of Guinness Stout can only be had in Ireland have some backing. Guinness, among the oldest brands of beer in the world, is practically part of Irish identity, and many claim that it just tastes better there. The study confirmed that a lot of people think so.
Study says people have a point about the perfect pint
A new study is lending some credence to the idea that a person has to go to Ireland to have a perfect pint of Guinness, according to the Daily Mail. The idea has long been held that for some reason, a pint of Guinness Stout just tastes better when consumed in the Emerald Isle than anywhere else, and a survey done by the Institute of Food Technologists asserts that it may be true that the brew does not travel well. The survey was completed by using data from 33 cities in 14 countries, using 103 people in 71 different bars who were all given a questionnaire to rate a pint of “the black stuff” according to taste, color, ambiance, aftertaste and other factors.
It tastes better in Ireland, according to survey
The survey found that subjects who drank Guinness in Ireland liked the beer better and rated it higher than those who drank it elsewhere. People consuming a “pint of plain,” as Guinness is called, in Irish drinking establishments gave Guinness a score of 74 out of 100 on average, compared to 57 out of 100 everywhere else. The Daily Mail quoted beer authority Pete Brown, who explained that because pubs in Ireland sell a lot more Guinness than anywhere else, the beer does not sit in kegs or keg lines and is fresher tasting than anywhere else. He also observed that people are primed to enjoy Guinness more in Ireland, which could suggest the possibility of the study having been influenced by the placebo effect.
Beer industry changing in large markets
The beer brewing industry has changed dramatically over the past decade, as enormous corporate mega-breweries have begun to lose some of their market share to smaller craft breweries. Craft brewers have grown during the recession in the U.S., according to CNN, as small brewers took in more than $7 billion in revenue in 2009, though they represented less than 5 percent of total sales. Nearly 50 percent of annual beer sales in the U.S. are beverages made by the InBev-owned Anheuser-Busch company, according to Reuters. Anheuser-Busch includes the Budweiser brand family, sales of which are heavily driven by younger males.
Daily Mail: http://www.dailymail.co.uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world.html?ITO=1490
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