photo of a sex.com advertisement.
Who is the new owner of sex.com? CC by Jlkramer /Wikimedia Commons

A new Guinness World Record has been announced. Sex.com is officially the most expensive domain name ever purchased. The new, anonymous owner of the website is surprising many people. He has stated that he has “no immediate plans for commercialization.”

Most expensive domain record

Guinness World Records certified today that sex.com is “the most expensive internet address domain name.” Domain-broker company Sedo brokered the purchase of the domain, along with many other high-value domains in the last few years. Pizza.com, Vodka.com and Russia.com all sold for seven figures in purchases brokered by Sedo. These domain names are very highly valued because they are short, succinct and easy to remember. Sex.com set the record, however, with a $13 million price tag.

Anonymous owner bought the domain without a plan

The sex.com owner prefers to stay anonymous. TechCrunch, however, was granted one of the few interviews he has given to the media. Because there is no “real” content on sex.com right now, it is redirected to an advertising-only page. The owner has “no immediate plans” for the website, although he says his team is “working on possibilities.” Reports are that the 125,000 visitors a day bring in “seven figures a year” from just the advertising page. Despite this, Escom LLC, the previous owner of sex.com, had to file bankruptcy because it was not able to commercialize the website effectively.

Possibilities for commercializing sex.com

While advertising is bringing in seven figures and is now the most expensive domain in the world, the owners are considering possibilities. It is possible that sex.com may become an adult website, a technology website or even a pharmaceutical website. The owner’s goal is to create a business model that would allow sex.com to become a publicly traded company. The anonymous owner seems to think that content that is not adult-focused would help the company sell or offer stock in the future. However, New Frontier Media and Playboy, both adult-industry companies, are publicly traded companies.

Sources

Forbes: http://forbes.com/2001/05/25/0524porn.html

Tech Crunch: http://techcrunch.com/2011/01/04/so-you-just-bought-sex-com-for-13-million-now-what/

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