Photo of a Taco Bell sign.
Taco Bell is fighting back. CC by romulusnr/Flickr

Taco Bell has hit back at a lawsuit against the company with an ad campaign. The lawsuit claims false advertising and alleges Taco Bell does not have enough ground beef in its taco filling to call it beef. Taco Bell responded with a full page ad in major newspapers denouncing the claims.

Taco Bell responds with ‘Thank you for suing us’

A lawsuit regarding Taco Bell’s beef was filed recently. The suit claims Taco Bell’s labeling of its taco filling as ground beef is false advertising. “Thank you for suing us” was a headline in the newspaper recently, said CNN.  The company says that the food wouldn’t “make for great tasting tacos” if the company had only used ground beef. The mixture has 12 percent “secret ingredients” and 88 percent ground beef, according to Taco Bell. In the beef, 3 percent is water while taste is improved with caramelized sugar, yeast and oats.

Taco meat lawsuit

The Taco Bell beef mixture lawsuit was filed in California. The law firm Beasley, Allen, Crow, Methvin, Portis & Miles filed it. The firm did testing to find out that the U.S. Department of Agriculture’s definition of “beef” wasn’t being met as the mixture only had 35 percent beef. The testing methods and facility have not been disclosed, according to MSN.

What Taco Bell has to say

Regulation of false advertising is something the Federal Trade Commission is responsible for. However, oat product is used in ground beef mixtures sold in grocery stores and other fast food chains. Parent company of Taco Bell, Yum Brands Inc., has been quiet on the matter, though Taco Bell executive Greg Creed called the accusations “ludicrous” and is reportedly looking into pursuing a counter-suit.




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