SCVNGR goes global

November 3, 2010

Photo of an iPhone screen
Will SCVNGR catch on or become another annoying app? CC by takamorry/Flickr

SCVNGR, an online service that is part social network, part game and part advertising platform, has expanded. SCVNGR services are going to be offered worldwide, rather than just in the U.S. This is partially thanks to a partnership with Google. A zombie virus is being spread by SCVNGR, but that is just one of the many services offered by the company.

Gaming including location with SCVNGR

Location is important with SCVNGR. This is because on Android and iPhone devices, the challenges are based on specific places. You can check into wherever you happen to be. Based on that place, there are points you can earn and certain games you can play. The places you can go are listed on your smartphone. Coupons and deals can be printed as you earn points and redeem them.

Whole world can play SCVNGR

SCVNGR was originally built on a platform that required users to manually add the location they were visiting. SCVNGR was for the U.S. It couldn’t be used anywhere else. Now SCVNGR and Places API from Google are working together so that gamers can play anywhere in the world. The Google API addition helps so you don’t have to enter  your location manually. It will update automatically.

SCVNGR creates a zombie horde

In order to market its new “social check-in,” SCVNGR has created a Zombie horde. Just like the “Dexter” game at San Diego Comic-Con 2010, SCVNGR is used as the transmission medium for a game. There were 10 originally “infected” phones, and the virus is spread every time a user “bumps” phones with a friend.

SCVNGR used in marketing

Business and social marketing is being done with SCVNGR that might be well received. Customers will continue going to new business and get excited about them if every visit to a business can be turned into a game. Just like “loyalty” cards and marketing stunts, SCVNGR offers a new way for businesses to pull in customers. SCVNGR is able to be downloaded on both the Android and iPhone. Get started and play.

Articles cited



Post By bryanh (1,420 Posts)


Do you have a fantastic idea related to this article, but just don't have the money you need to start your own company or side-business? Get the loans you need from to help get your new company underway, from the small loan professionals at PersonalMoneyNetwork.

PG&E to pay $70 million for pipeline tragedy

PG&E to pay $70 million for pipeline tragedy

Pacific Gas and Electric Co., a northern California utility, has agreed to pay $70 million to the California town of San Bruno for a pipeline explosion that killed eight people in 2010. Company says it’s remorseful The San Francisco-based power company’s president, Chris Johns, released a statement Monday, saying PG&E is sorry and eager to […]

Judge stabbed and deputy shot in Washington courthouse

Grays Harbor County Courthouse

Following a standoff in a Washington state county courtroom Friday, a man reportedly escaped after shooting a sheriff’s deputy in the shoulder and stabbing a judge in the neck. The man is still at large. Treachery among the tree farms The incident occurred Friday afternoon in the western Washington town of Montesano, which bills itself […]

Microraptor was one flashy little dinosaur

Microraptor fossil

A team of Chinese and American scientists have found that Microraptor, a small four winged dinosaur that went extinct about 130 million years ago, was likely black and almost certainly had glossy, iridescent feathers. Until now, the coloring of extinct creatures was a matter of pure speculation. That may no longer be the case. The […]

Autocorrected message leads to school lockdown

Homage to the Sun

Adjacent schools in Georgia were locked down for two hours Wednesday after a text message reportedly warned of a “gunman” on campus. Later, it was learned that the message was the result of a smartphone autocorrect function, attempting to “fix” the misspelled slang word “gunna.” A series of mixups A series of mixups led to […]