Fading Myspace tries new direction in social entertainment

October 28, 2010

MySpace is remodeling in an attempt to stay in the social media game. CC by PhilWolff/Flickr
Myspace is remodeling in an attempt to stay in the social media game. CC by PhilWolff/Flickr

A new Myspace appeared Wednesday in a beta version. Entertainment, not friendship, is the new emphasis for Myspace. The former king of social networking, now overshadowed by Facebook, is making an attempt to become the leader in a different niche.

Social entertainment with Myspace

The Myspace makeover repositions the site, moving it away from the social networking niche dominated by Facebook. The capital “S” has been dropped and the layout has been streamlined. VentureBeat reports that the new Myspace has shifted from “friending” to finding music, videos, games and photos that users want to share. Myspace has changed in order to try to get users to stay on board. Myspace and Facebook can co-exist in the world with the changes Myspace has made, says Devidra Hardivar at VentureBeat.

Myspace changes its design

The new design is described by Myspace as “a unique, contextually relevant discovery experience.” A page welcomes users with things in the entertainment industry they may be interested in. Algorithms are used to decide what goes on this page. Users can choose from three homepage options that display the top TV show, recording artist, song, comedian and music video among Myspace users. Emerging performers that users are just discovering also appear. There will also be news and reviews of entertainment. MTV, the Los Angeles Times, Access Hollywood, New York Times, Village Voice and Just Jared have all agreed to partner with Myspace.

The new logo for Myspace

There is now an area on Myspace called “My stuff.” This is where users can have a personalized profile. Photos, videos and uploaded content are all available in the drop-down section In the content stream, there are a multitude of entertainment topics. Users will get “Reputation” awards, which is a scoring system that will show how much a user participates in the entertainment topics. The most confusing thing about the makeover may be the new Myspace logo: the word “My,” followed by an empty bracket. Now users can put whatever they want in the “space” which is how Myspace said users can personalize better.

Information from

VentureBeat: http://venturebeat.com/2010/10/27/myspace-now-myspace-with-new-social-entertainment-focus-for-a-young-crowd/

PC World: http://pcmag.com/article2/0,2817,2371551,00.asp

CNET: http://news.cnet.com/8301-13506_3-20020855-17.html

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