According to Mashable, the publisher responsible for the ultra-popular iPhone app “Angry Birds,” Chillingo, has been acquired by Electronic Arts for $ 20 million in cash. “Angry Birds” has sat near the top of iPhone App Store sales since its December 2009 debut. Sources indicate 7 million copies have sold at the 99-cent price. A $ 4.99 high-definition version was recently released for iPad, and an Android version was released in September.
Rovio will keep control of the ‘Angry Birds’
The “Angry Birds” app was developed by a Finland-based company that has gone on record saying that although Electronic Arts bought the publisher Chillingo, which released “Angry Birds,” developer Rovio will be able to continue to control the franchise. That will include “Angry Birds” and “any future products” in the line, Rovio said to Mashable. Thursday there will be more “Angry Birds” announcements to come. More than 1 million copies of “Cut the Rope,” Chillingo’s most recent app, sold in just 10 days. This shows that “Angry Birds” probably isn’t going anywhere.
Planning for Electronic Arts to get a slice of the Apple
Reuters spoke with EA spokeswoman Holly Rockwood. She said that EA Mobile’s market leading presence on the iPhone platform is what Electronic Arts was working toward when buying Chillingo, which makes it so EA Mobile can remain the best app company in the world. Interestingly, Electronic Arts shares had decreased by 1.2 percent to $15.40 in afternoon trading on the Nasdaq, writes Reuters. Whether this has anything to do with Chillingo’s current scheme of offering a version of “Angry Birds” that contains in-game advertising for free on the Android platform remains to be seen. Reaction to Chillingo’s Android offering of “Angry Birds” with the in-game advertising has been largely negative in the video game press.
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