Photo of the Bing logo.
Bing and Facebook are teaming up for better searching. CC by Microsoft/Wikimedia Commons

Bing search results will now be integrated both directions with Facebook, according to the companies. Bing will integrate Facebook social network search into its personalized results. Microsoft is hoping the Facebook partnership will help it overtake Google.

Together are Facebook and Bing in a partnership

Bing and Facebook’s partnership means great things for both. They will both be integrating each other in their websites. Wednesday there was a press announcement from Microsoft and Facebook, and the two biggest features were announced.When a Facebook client uses Bing to search for a person, Bing will use that person’s Facebook profile to find people he or she is most likely are searching for. Called “social distance,” this feature makes decisions based on a person’s friends list. Bing will also cater search results to other things on your Facebook page, including anything the user or a friend has “liked.” Using Facebook connect, users can link Facebook and Bing accounts, which personalizes the individual ranking of search results.

Bing will expanded with Microsoft

Microsoft trying to compete with Google is part of the motivation behind the Bing integration with Facebook. Bing is also currently integrating with Yahoo! search results. Google’s biggest competitor is now Bing, thanks to these moves. Microsoft has been making calculated moves to try to take over the search results market. It appears that Google and Bing will be duking it out for a long time to come. Following the announcement, Microsoft shares rose 65 cents apiece.

You don’t have to integrate with Facebook

If you do not want your Facebook and Bing search results integrated, the companies are offering a way to turn off the linking feature. There haven’t been any details on how to do this specifically yet. This means once the Facebook/Bing search integration is turned on, you will most likely need to readjust your privacy settings on both websites to ensure your results return as you wish.

Information from

Bing Facebook USA Today: http://usatoday.com/communities/technologylive/Index

Bloomberg: http://bloomberg.com/news/2010-10-13/facebook-microsoft-to-make-it-easier-to-find-people-online.html

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