Rumors have been swirling around the Blackberry Blackpad. The Blackberry Developer Conference, otherwise known as DevCon, is the focus. The announcement is expected to be made today. RIM has not said for sure what today’s announcement will be. Some claim that the basic device will not be ready for today’s speech. Either way, the Blackpad is sure to make some waves.
Research in Motion’s Blackpad plan
Lately, Research in Motion has encountered many business challenges. Governments, businesses, and others with high security concerns were the original target of RIM’s Blackberry. The niche customers almost immediately fell in love with Blackberry phones, and purchase the devices regularly. Consumers came to love the Blackberry device, even though it was not designed with consumers in mind. Consumer friendliness does not always match well with high performance and high security. With more customers defecting to Android or Apple devices, RIM and Blackberry need a big seller to keep their stockholders happy.
Features of the Blackpad
A tablet computer similar to the iPad, Blackpad will have differences. There will be differences between the Blackpad and iPad. Namely, the Blackpad will have a different operating system. Rather than a stylus, the Blackpad will take touches. DevCon 2010 may see the Blackpad discussed. A real Blackpad to play with, though, probably won’t be ready. The details of the device may well be discussed, however. The screen will be on-level with the iPad, at 7 inches. There will also be either one or two cameras for videoconferencing. There will be a new operating system for the Blackpad. Rather than OS3, RIM is developing a new operating system just for the Blackpad. RIM has not yet announced the price of the Blackpad.
The target audience for Blackpad
Research in Motion has stated that they wish to remain a business-based company. This doesn’t mean they will shun everyday consumers. All customers will be the target of this Blackpad, though the security and high-functions will be maintained. The biggest benefit is that the Blackpad could be released as a stand-alone device or on one of the four cellular networks that Blackberry already uses. In other words, no need to be tied to just one cell carrier for your tablet compatibility. The Blackpad is not the only competitor, though, as the WePad, Google Tablet and Samsung Galaxy Pad are both set for release soon.
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