All car manufacturers are cutting models that don’t fit in anymore. After 2011, there won’t be another Ford Ranger made in America. The pickup has basically remained unchanged formore than 20 years. There was good reason not to mess with it too much, as it was the best selling light pickup for a while. Ford has decided to let the Ranger go, and the truck will no longer be made after 2011. However, all is not lost. Ford is shifting focus to its Ecoboost equipped F150.
The Ford Ranger was king of its class
Throughout the 1990s, the Ford Ranger was the best selling light pickup in North America. The truck was just about everything a person could ask for, and so its success was deserved. It was priced thousands lower than a full size. It also got pretty decent gas mileage. It was known for reliability. The Ranger was also equal to any task on or off road. However, once comparable pickups by Toyota and Nissan were redesigned to have greater seating in the cab, sales began to slip. The peak came in 1999, according to Wikipedia. That year, Ford sold more than 348,000 Rangers. Sales were only 55,000 just 10 years later.
End of an era
Ford was presented with options. The choice was to redesign the Ranger or come up with something else. Ford decided to come up with something else. There will be a redesigned model, according to USA Today, but it isn’t going to be made or sold in the U.S. Ford will be trying to push the turbo V-6 F150 instead. This seems a slightly dubious move. The F150 costs thousands more than the Ranger, and the Ecoboost V-6 has an extra premium attached to it as well. Ford has sort of been ignoring the Ranger in the last few years. Most of the sales were from fleet sales.
Oh, and a plant is closing
Adding insult to injury, Ford is also closing the plant that used to make the Ranger. The truck is in the firing line, and the plant goes with it. Ford will shutter the Ford plant in St. Paul, Minn. Ford attempted to revive the model with a crew cab but found it sold better under a different name. The Ranger technically lives on, but the new name it was given is the Explorer Sport Trac.
USA Today: http://www.content.usatoday.com/communities/driveon/post/2010/09/ford-ranger-small-pickup-older-than-sand-dead-in-us-redesigned-for-rest-of-planet/1
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