The quarterly survey of new car buyers has been released by Kelly Blue Book, the major source for car pricing information in the United States. Though the study is not done scientifically, it is considered relatively authoritative. The results of this survey reveal the effects of negative press and show a big shakeup in preferences. The top five factors that car buyers are considering are driving comfort, reliability, driving performance, safety and fuel efficiency.
Ford in the top spot
During this quarter last year, Toyota held the top spot in this survey. This year, though, the Kelly Blue Book quarterly survey says that a full 29 percent of buyers who want a new car are considering a Ford. This is one more piece of proof that truck sales may well be increasing in the next few years.
Toyota takes second spot
Over the last year, Toyota has been forced to undertake numerous recalls because of safety issues. Even though these problems are well-known, 22 percent of people looking at a new car are considering a Toyota. This very strong showing is in part because Toyota vehicles have very high fuel efficiency and because of the particularly successful “Swagger Wagon” campaign.
Chevrolet takes third
Currently 21 percent of new-car buyers are considering a Chevrolet for their new vehicle. The upcoming release of the Volt could be a part of this increase in interest. The reputation for safety in Chevrolet vehicles is a big part of the reason this brand did so well.
Honda takes fourth
Honda is doing very well on the list thanks to its reputation for saving fuel and being very reliable. One-fifth of people looking at purchasing a new car say they are considering a Honda vehicle.
Hyundai takes fifth place
This quarter, Nissan was ousted from its comfortable fifth-place spot by South Korean carmaker Hyundai. The report shows that 13 percent of those considering buying a new car are thinking about Hyundai, because their cars are well-known for being fuel sippers.
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