The “like” button simply isn’t strong enough for Facebook anymore, reports Forbes. The latest Facebook news out of the F8 conference in San Francisco is that the social network will be adding two thing that will change the way users interact with each other. These are the Facebook Timeline and the Facebook Ticker.
Adding verbs, losing more privacy
Liking something on Facebook used to be simple. Now it will involve a potential flood of social app activity that can turn even the most leisurely Facebook user news feed into a raging torrent of information. Ticker will attempt to direct the flow in real-time, a la Twitter. Thankfully, things like Farmville activity will flow downriver at a brisk pace until it passes out of sight and out of mind. Timeline will put a user’s profile page in chronological fashion via photos, events and apps.
As Facebook CEO Mark Zuckerberg exclaimed during his address at F8 today, Facebook is “adding verbs,” which reportedly hints at just how much of a user’s overall activity will become a part of what makes it onto the network. However, as Forbes suggests, the new explosion of activity for Facebook signals yet another loss of privacy for users.
Listen to the noise machine
A major point of contention with critics is that the new Facebook – via Timeline – will cede control of information that used to reside at the user level and give it away to behind-the-scenes algorithms. All of the old prompts will disappear, which is great for those who don’t want to have to click “yes” every time they wish to broadcast something. However, the new “frictionless” environment, as Zuckerberg called it, may easily share information the user doesn’t want to divulge on a public profile.
Facebook Ticker has also proven to be a target for tech pundits. In theory, for Facebook users with a large collection of socially active friends, the ticker will become a blur. Brands that depend upon a user’s ability to pick up on their marketing messages via the Ticker will be flushed away with each song, video, game and article that comes along.
The Facebook Timeline
Facebook Timeline: http://www.facebook.com/about/timeline
PC Magazine: http://www.pcmag.com/article2/0,2817,2393433,00.asp
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