Though the Ticketmaster/Livenation behemoth could be tough to compete with, competitor TicketFly is starting to give that company a run for its money. TicketFly offers a faster, cheaper ticketing system. Ticketmaster’s business is a big one – but TicketFly may just have a chance.
TicketFly gets defectors
Since its 2008 founding, TicketFly has been busy putting its $3 million in funding to good use. The Ticketmaster/Livenation group lost about 50 venues to TicketFly when they were “poached.” The venues control who sells tickets to their events. TicketFly really got their sales started with these 50 venues. TicketFly claims to charge much less in both “printing fees” and “convenience fees.” A lot of people remember Ticketmaster only for the high fees that are charged above and beyond the ticket cost. There have been lawsuits claiming Ticketmaster has a monopoly, but they continue to add concert promotion packages.
How TicketFly claims to be better
TicketFly has made many promises about prices and functionality. The claim is that thanks to lower fees, TicketFly tickets cost 30 percent less than tickets from Ticketmaster. Customers who mention TicketFly purchases on social media sites will get an even bigger discount. TicketFly also promises fast updates of ticket details. In short, TicketFly promises that it will be less expensive and easier to use for every person involved.
TicketFly pairs up with Virgin
TicketFly partnered with Virgin Mobile to distribute free FreeFest tickets. People attended a previous Virgin Mobile festival got e-mails with codes for two free tickets. The rest of the tickets went on pre-sale at 10 a.m. on July 24. TicketFly’s partnership with Virgin Mobile is a bold business move that will greatly help it compete.
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